| |
 |
Dr. A.P.J. Abdul Kalam Joins Facebook With ‘BillionBeats’
“We must think and act like a nation of a billion people and not like that of a million people. Dream, dream, dream!”
Par excellence and one of India’s most loved and an influencial leader, Dr. A.P.J. Abdul Kalam has now joined the most favourite hangout place of young Indians: Facebook.
|
|
|
His Facebook page, BillionBeats would be an extension of his e-paper with the same name, which he initiated right after he stepped down from presidency in 2007.
Dr. Kalam will be sharing his ideas and thoughts regarding the development of the Nation and his interactions with people across India. He will be sharing with the citizens his dream about making India a developed country by 2020.
With Facebook now moving from a just-a-social-networking-site to an influencing platform to reach out to people, Dr. Kalam indeed chose a right mode to interact with the youngsters. With Dr. Kalam joining the “FB” league, VISION 2020 doesn’t seem impossible!
|
|
 |
| |
 |
|
|
|
|
The Incredible ‘click rate of nothing’
What do you do when you want to garner twice the click-through rate? Simple, create a display banner ad that offers no message - Blank. Yes, you read that right. A banner ad with nothing on it!
Take a look at what Ted McConnell, executive VP-digital for the Advertising Research Foundation, says in AD Age Digital
(http://www.adage.com/article/digital
/incredible-click-rate/236233/)
It talks about how blank display ads managed to tot up some impressive number and no, most people didn't click on them by mistake. |
|
| |
|
|
|
|
 |
|
Heineken Brazil was looking for a Social Media Marketing Campaign which has an awesome brand connect with an engagingly simple and successful tactic on bringing fans on board.
So, here’s what they did and well, bravo! The campaign called ‘Um Like Um Balao’ (One Like One Balloon) for every time someone likes the page, a green balloon was blown up and placed in a office. Selected users were also shown a custom video of a man blowing up a balloon and the total number of balloons covering the room. Starting off with an empty office, the space was quickly filled up with select users getting custom videos of a man blowing up a balloon and the total number of balloons covering the room.
This innovative one day (11th January, 2012) campaign generated thousands of new likes and well, of course a room full of balloons.
|
 |
|
 |
 |
|
|
LinkedIn refreshes homepage for a better surfing experience
|
|
Social networking platforms need to be continuously refreshed to sustain and stay relevant. With Facebook updating and improving the user navigation regularly, professional networking site LinkedIn has also announced a revamp of its homepage to serve user experience better.
LinkedIn’s facelift will help navigation be simple and easy, and will offer users quick access to relevant information and updates on the homepage. With the change, important network updates and |
|
|
|
articles such as trending topics, news and professional updates will appear at the top of the feed. Also, the look and feel of the updates in the stream will be refreshed with richer visuals and a cleaner interface. One can now see a steady stream of updates without having to click 'see more' to access the latest updates in a network. Interactivity with users' connections would also more dynamic now.
So now go, discover and discuss what matters to you, your industry and your professional network around the world. |
|
|
|
 |
|
Disclaimer: All Pictures and Content used are for reference only and are trademarks of the respective companies. |
 |
The email address for your subscription is info@ebsworldwide.com.
To ensure delivery of future communications, please add 'noreply@ebsworldwide.com' on to your address book.
If you want to contact us, please do not reply to this message, but instead click here. You can also send us a letter at:
EBS Worldwide, 2, Ravi Estate, Mahakali Caves Road, Andheri (East), Mumbai – 400 093, INDIA
Tel.: +91-22-42333999 | Fax: +91-22-42333889
|
|
