EBS is a privately-held company, promoted by Chris George, K.A.George, Suveen Sahib and I.M.Possible Ventures P. Ltd., with investments from IL&FS Investment Managers Ltd., the private equity arm of IL&FS, one of India's foremost financial groups and boutique angel investor Passion Fund.

Other shareholders also include:

	Mr. Ranjan Kapur: A legend in the South Asian and Indian advertising industry. Ranjan has been the past CEO of Ogilvy & Mather , India & currently serves as the Country Chairman for WPP India
	Mr. Sunil Alagh: A veteran of the packaged goods industry in India, having helmed ITC Ltd., Jagatjit Industries Ltd. & Britannia Industries Ltd. He is the founder of SKA Advisors, a leading marketing consultancy firm.